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Event Details

    The Best of Both Worlds: Marketing to Retain and Recruit with speakers Chris Herzog and Sarah Stokes

    Date: August 19, 2021, 11:30am – 1:00pm
    Organizer:
    CMSHRM
    Location:
    Country Inn and Suites
    235 Park Ave. S
    St. Cloud, MN 56301
    Price:
    $15 for Members, $30 for Non Members - includes lunch
    Event Type:
    Meeting
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    Hiring isn't getting less complicated and adding in a pandemic likely has your efforts focused on surviving the daily policy changes and quarantines. We know that a funnel full of potential employees is critical, but what about keeping your current staff happily employed? You need a plan to shine a light on your current rockstars while creating a win-win to recruit. We'll help you navigate the new territory with real solutions you can immediately implement.
     

    Participants will learn how to:

    • Sell it to your staff: Ways to get your current team engaged in the referral process and how to create many internal ambassadors

    • Communicating your culture: The must have marketing and public relations strategies to tell your story and get more qualified, quality applicants coming into your company's doors

    • Telling your safety story to recruit new talent in a changing world of workplace COVID-19 concerns
       

    Information on today's speakers:

    Sarah Stokes and Chris Herzog spent almost two decades working in television news. In that time, both reported, anchored and directed newsroom operations in several midwestern markets. They’ve also developed and produced promotional campaigns for selected stations.

    It’s that experience that can help your business get noticed by the media and by your customers. With our proven marketing strategies, our team will help you develop a marketing plan with emphasis on paid and free media exposure to make the most of your marketing budget.

     

     

    Chris Herzog has a BS in Public Relations. Before starting the business, Chris worked in television news for 20 years as an anchor, producer, and reporter in Texas, Missouri and Wisconsin. He has won numerous awards for his work from the Wisconsin and Missouri Broadcasters Associations. As a strong advocate for STOKES|HERZOG clients, Chris uses his strengths as a strategic planner, a creative ideas generator and big-picture strategist.

    In 2017, STOKES|HERZOG was ready to expand into a larger facility. During the process, Chris discovered a passion for real estate and caused him to pursue realty. Shortly after moving into SH’s new building, Chris received his Wisconsin license to be a commercial real estate agent and REALTOR®. In the spring of 2019, STOKES|HERZOG Realty was launched. Chris provides a complete array of commercial real estate consulting services to investors, institutions, and organizations and is ready to help you buy, sell and lease commercial real estate.

    In his free time Chris likes to see western Wisconsin from the cockpit of an airplane, explore the open road on his Harley and play a round of golf. He enjoys spending time with his two wonderful children and his amazing wife, Sarah.
     

    Sarah Stokes has BA in Journalism and Mass Communication with a minor in Political Science. Sarah worked in television news before starting STOKES|HERZOG with her husband. She is an expert in the areas of strategic planning, media relations, writing, editing, event planning, problem solving, on-camera talent, social media expertise, community relations and ad development.

    Sarah loves to connect people to solutions. She pours her heart into time with their young son and daughter and has a huge heart for philanthropy. Sarah left TV news in 2013 to launch ownership of a women’s magazine called Queen of the Castle. Sarah grew the magazine to 7 times its size and sold the magazine in 2016 to focus more on the growing agency needs at STOKES|HERZOG. She loves flowers, time with friends and exploring the outdoors.

    Sarah took her devotion to connection people with solutions and in the fall of 2018, Sarah launched Juicy Good Life: a membership service that brings a buffet of solutions for your life and career right to you in short videos. Juicy Good Life gives you real, immediate and a manageable strategies for your stress and success from women who will help you design a juicy, good life!


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