Event Details
Map Your Applicant Journey & Become a Talent Magnet by Erin Perry at Dayta Marketing
| Date: | January 16, 2020, 11:30am – 1:00pm |
| Organizer: | CMSHRM |
| Location: | Country Inn and Suites 235 Park Ave. S St. Cloud, MN 56301 |
| Price: | $15 for Members, $30 for Non Members |
| Event Type: | Meeting |
| iCal link | Add to Calendar |
This program will provide attendees with an understanding of industry digital recruitment trends. Attendees will walk away with a strategy for mapping the applicant journey, a basic understanding of online advertising options and how to engage employees to drive advocacy and employee retention.
In this presentation we will:
- Gain an understanding of the digital landscape in 2020
- Learn the importance of employer brand and experience
- Learn how to map your applicant journey
- Discuss how advertising drives the applicant experience
- Learn how to engage employees to drive advocacy and retention
Erin Perry is a digital strategist and consultant with over 15 years of experience in web design, development, and digital growth. At DAYTA Marketing she leads new service development and helps drive DAYTA's growth strategy. She takes a big-picture view of overall organizational strategy aligning digital objectives and tactics for cohesive, purpose-driven marketing campaigns that further an organization's growth, brand reputation and bottom-line revenue. In her spare time, she is heavily involved with several local non-profits. In her other spare time, she grows houseplants.
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